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Pageviews & Ad Revenue Estimate Calculator

Estimate website advertising revenue from visits and page RPM.

  • Formula & worked example
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Calculator inputs

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How to use this calculator

  1. Enter the known values in the units shown. Results update as you type.
  2. Edit a calculated value to solve backwards, or lock a value to hold it fixed.
  3. Use the worked example to check the method. Reset restores the starting fields.

Use the result with context

Results are estimates for planning and education. Confirm rates, taxes, fees, and legal requirements with the relevant institution or a qualified professional before making a financial decision.

Formula and method

Ten thousand visits at two pageviews each produce 20,000 pageviews. At a page RPM of 5, estimated revenue is 100 for the same period.

Pageviews = visits Ă— pages per visit; revenue = pageviews Ă— page RPM Ă· 1,000

Worked example

Enter these known values and leave the other values blank.

Visits
10000
Page views per visit
2
Page RPM
5 USD
Page views
20000
Revenue
100 USD

Assumptions and limitations

  • No. Page RPM expresses publisher revenue per thousand pageviews. Ad impression counts, fill rates, platform shares and other adjustments can make an advertiser’s CPM different.
  • Use consistent periods, currency and accounting definitions. The result follows the stated formula and the figures you supply.

Common questions

Is page RPM the same as an advertiser’s CPM?

No. Page RPM expresses publisher revenue per thousand pageviews. Ad impression counts, fill rates, platform shares and other adjustments can make an advertiser’s CPM different.

References

The calculation equations, inverse formulas, units, and input rules were imported from this source. Bookify provides the interface and equation solver.

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