Free business calculator

Membership LTV and Churn Modeler

See how monthly churn, margin, acquisition cost, and new members change lifetime value over time.

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  • PDF report included
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Model membership value

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1Members
2Economics
3Model
Use the result well

A clear answer, with the assumptions visible

These recommendations turn the result into an operational next step without hiding the inputs behind a score.

  1. 1

    Replace the assumptions with actual member cohorts.

  2. 2

    Check pauses, discounts, failed payments, taxes, and service costs.

  3. 3

    Compare optimistic, expected, and cautious churn settings.

How this tool works

  1. Apply monthly churn to the opening member count.
  2. Add expected new members after churn each month.
  3. Compare contribution revenue with acquisition spending and simple steady-state LTV.
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