Free business calculator
Client Lifetime Value Calculator
Estimate the contribution one client creates from visit frequency, retention, referrals, and acquisition cost.
- Instant results
- Private in your browser
- PDF report included
Use the result well
A clear answer, with the assumptions visible
These recommendations turn the result into an operational next step without hiding the inputs behind a score.
- 1
Use contribution margin, not total revenue, so acquisition decisions remain grounded.
- 2
Measure visit frequency and retention by client cohort at least yearly.
- 3
Treat referral value as upside unless you have enough history to estimate it confidently.
How this tool works
- Multiply annual visits by value, margin, and retention years.
- Add the contribution from successful referrals once.
- Subtract the original acquisition cost to show net lifetime contribution.
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