See the money and practitioner time lost to missed appointments, then get a deposit amount that fits your numbers.
Instant results
Nothing is saved
Six currencies
Deposit plan
A booking deposit based on your risk
The recommendation uses your effective lost-slot rate: no-shows plus late cancellations that are not refilled.
Suggested starting point
$65 deposit or 54%
Your effective lost-slot rate is meaningful. Half the visit value is a practical middle ground for a clear policy.
Effective lost-slot rate
11.8%
Suggested protection level
50%
Deposit amount needed to recover a share of each lost appointment
Recovery goal
Deposit to charge
Share of booking value
Recover 25%
$35
30%
Recover 50%
$65
55%
Recover 100%
$125
105%
These targets include your card fee. Full recovery can require more than 100% of the booking value, so many businesses choose a smaller deposit plus a clearly accepted cancellation rule.
What if
Small no-show improvements add up
These scenarios reduce only the no-show rate. Your late-cancellation and refill rates stay the same.
Impact of reducing the no-show rate
No-show reduction
Monthly income recovered
Hours recovered
New monthly loss
1 point
+$109
1.1 hours
$1,171
3 points
+$327
3.3 hours
$953
5 points
+$545
5.4 hours
$735
Ready-to-edit policy
Make the rule clear before clients book
Choose a notice window, copy the draft, and adapt it to your business and local rules.
Show this policy during booking and ask clients to accept it.
Bookify
Set this deposit and cancellation rule in Bookify
Collect deposits during online booking, make the policy visible, and use reminders to protect more of your schedule.
We add no-shows to late cancellations that were not refilled.
2
Value the lost visits
Missed bookings are multiplied by your average value and appointment length.
3
Credit your deposit
Your current deposit reduces the loss after the processing fee is removed.
4
Compare better outcomes
See how deposits, reminders, waitlists, and a lower no-show rate could help.
How much should a booking deposit be?
A practical deposit is large enough to make the reserved time feel real, but simple enough for clients to understand. This calculator suggests 25% to 75% based on your effective lost-slot rate. Many salons, massage therapists, clinics, and appointment businesses start near 25% or 50%, then review the result after a few months.
What should a cancellation fee cover?
Start with the time you cannot resell, not a punishment. A fair fee usually connects to the appointment value and the notice needed to refill the slot. Put the amount, notice window, exceptions, and what happens to the deposit in clear language before the client confirms.
Common questions
No-show and deposit calculator FAQ
How do I calculate salon no-show revenue loss?
Multiply weekly bookings by the no-show rate, then add late cancellations that are not refilled. Multiply those lost visits by the average appointment value and by 52 for an annual estimate. Subtract any deposit you keep, after processing fees.
What is a fair massage cancellation fee?
A fair massage cancellation fee reflects the reserved time and the chance of refilling it. Many practices use a fixed deposit or a percentage of the service price. Explain the amount and notice window before booking, apply it consistently, and check the rules that apply where you operate.
Should the deposit be fixed or a percentage?
A fixed amount is easy to explain when services have similar prices. A percentage scales better when prices vary. The result above shows both, so you can use the version that is easiest for clients to understand.
Do reminders change the current loss estimate?
No. The main estimate uses the no-show and late-cancellation rates you enter. Reminder and waitlist effectiveness appears separately as a possible improvement, which avoids counting the same saved appointment twice.
Is this legal or financial advice?
No. This is a planning calculator. Cancellation rules, taxes, refunds, card fees, and deposit requirements vary by location and payment provider. Review your final policy for your business before publishing it.