Free business calculator

Lead Source Conversion Analyzer

Compare leads, wins, revenue, and ad spend by source.

Instant results
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PDF report included

Won revenue

CA$1,025.00

3 of 5 valid leads matched “won” across 3 sources.

Leads: 5
Wins: 3
Conversion: 60%

Transparent breakdown

Won revenue: CA$1,025.00
Source spend: CA$390.00
Revenue minus spend: CA$635.00

Lead source results
Source	Leads	Wins	Conversion	Revenue	Spend	Return
Google	2	1	50%	CA$500.00	CA$240.00	108.3%
Referral	1	1	100%	CA$325.00	CA$0.00	No spend
Instagram	2	1	50%	CA$200.00	CA$150.00	33.3%

Use the result well

A clear answer, with the assumptions visible

These recommendations turn the result into an operational next step without hiding the inputs behind a score.

1
Use the same win definition across every source.
2
Count source spend once, even when it repeats on lead rows.
3
Review lead quality and profit before moving budget.

How this tool works

Parse quoted CSV rows with Arquero in this browser.
Match wins without caring about capital letters.
Group valid leads and count repeated spend once per source.

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